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"The D.E.S.I.R.S. method which I co-developed, is based on six key principles that form a structured framework to analyze and respond to the patient's deeper expectations:"
Dr. Henry Delmar is a plastic surgeon specializing in aesthetic, reconstructive, and plastic surgery. Graduating in 1991, he began his career researching the fat compartments of the face, paving the way for significant advancements in facelift techniques. He is also an active member of several international societies of plastic and aesthetic surgery, such as ISAPS and SOFCEP, where he regularly contributes to scientific and technical discussions.
As the founder of Clinique Del Mar, he has created an establishment dedicated to health and beauty, combining invasive and non-invasive treatments. Additionally, he co-developed the D.E.S.I.R.S. method, a patient care model that integrates the emotional and psychological dimensions of aesthetic surgery. Dr. Delmar frequently speaks at international conferences, sharing his expertise and innovations in areas such as facial rejuvenation and breast surgery.
In my practice, luxury translates into a fully personalized, patient-centered experience. It is not just about the surgical procedure but about an overall journey that begins with the first contact. Every step, from the initial consultation to post-operative recovery, is designed to offer an impeccable level of excellence. Luxury also means the ability to meet the patient's specific expectations while providing an exceptional environment, both in terms of human interactions and material aspects.
A unique experience is built on several pillars: attentive listening, personalized care, and top-tier facilities. My approach is based on understanding the patient’s expectations and emotions to design a tailor-made treatment plan. The environment also plays a crucial role: welcoming and modern facilities, a dedicated professional team, and meticulous attention to detail, all of which make a difference.
Personalization is at the core of my approach, and this is where the D.E.S.I.R.S. method plays a fundamental role. This method, which I co-developed, is based on six key principles that form a structured framework to analyze and respond to the patient's deeper expectations:
This method helps me create fully customized treatment plans, taking into account not only the patient’s aesthetic needs but also their personality, history, and emotional state.
Luxury cannot be limited to the experience alone. The results, both aesthetic and psycho-emotional, are just as essential. A successful procedure should not only provide a physical transformation but also restore the patient’s confidence and self-esteem. This dual impact—combining experience and results—represents the true essence of luxury in aesthetic surgery.
Merging luxury and aesthetic surgery is a real challenge, which I often describe as the 'funnel effect.' Every stage of the patient journey must be flawless, as even the slightest imperfection can impact the overall experience. This begins with the first phone call: the reception must be warm, professional, and reassuring. Then, every interaction—whether with administrative staff, therapists, or myself—must reflect meticulous attention to detail.
I often compare it to the experience of a five-star luxury hotel. When you enter such a place, everything—from the service to the quality of the amenities—is designed to exceed expectations. Every detail, no matter how small, contributes to the impression of excellence. In aesthetic surgery, I strive to apply this same philosophy.
Emotional expectations are paramount. A surgical procedure is not just about physical improvement; it is often a means for the patient to regain self-confidence. My role is to listen and understand these expectations to provide an appropriate response. This approach transforms the experience into an emotional and psychological journey.
The feedback is very positive. My patients highlight the quality of listening, the personalization of their journey, and the attention to their needs. They also emphasize the impact this approach has had on their overall well-being, beyond physical results. What stands out the most is long-term satisfaction and the willingness to recommend this experience to others.
Combining luxury and aesthetic surgery means going beyond traditional expectations to provide comprehensive care, where every detail matters. By paying particular attention to human and emotional aspects and using tools like the D.E.S.I.R.S. method, this practice becomes a truly transformative experience. Luxury, in this context, is measured not only by the quality of results but also by the journey the patient undergoes.
