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"EVERYTHING STARTS WITH AN AUDIT"
To start getting to grips with the digital world and to ensure that you are visible, it is essential to build a website. It is the cornerstone of any digital communications strategy. The aim is not simply to have an online presence, but to be visible and engaging to potential patients.
Your website allows you to showcase your expertise, provide an overview of your practice and, above all, establish a warm image thanks to high-quality visual content and an optimal user experience.
More than just a website, it’s a digital shop window that will allow you to get closer to your patients. Increasingly, they need to know more about you and your practice to be convinced to book an appointment. The challenge is to reassure your patients by giving them all the information they need about you and your team.
We also recommend using Google My Business, a powerful tool. When properly optimised, this listing provides local visibility, offering patients all the information they need, from opening times to patient reviews. This listing needs to be optimised because it is very often the first way to find you in local search results. This free tool is one of the vectors of your E-reputation, but it alone cannot represent your online visibility.
On the other hand, search engine optimisation (SEO) is essential. It’s the most important aspect of your digital presence. What’s the point of having a website if it can’t be seen? The aim of a search engine optimisation (SEO) strategy is to appear on the first page of search results (SERPs) from engines like Google. Today we know that the click-through rate on the first page is around 92%, which means that those who rank for keywords that are highly sought after by users generate a huge amount of traffic. Achieving excellent positions in the search results naturally encourages appointments to be made at your practice and contributes to the development of your business.
Search engine optimisation (SEO) is a complex discipline that evolves over time. It requires rigorous commitment in order to maintain a strategic position in the search results.
As an aesthetic doctor, positioning yourself on local search queries such as “lip injections Créteil”, “laser hair removal Paris 8» or «breast reduction Paris 7” gives you the opportunity to expand your practice via the web. To consolidate this referencing, it is essential to produce and integrate relevant, wellstructured content. Publishing blog articles or new pages can increase the number of keywords positioned in Google results. Google’s algorithms are keen on fresh, unique content. It is also necessary to weave links between sites (netlinking strategies) to satisfy the expectations of Google’s PageRank algorithm, which is one of the most important today.
In addition to a website, social networks are powerful tools for engaging and retaining patients. Platforms such as Instagram, Facebook and LinkedIn allow practitioners to share informative content, photos and videos of the practice, treatments and patient testimonials.
Today, we are seeing the advent of TikTok, a platform on which doctors are increasingly present. It’s a good way of increasing the visibility of the practitioner, but this digital medium has not been identified as the most relevant for patient conversion. This is partly explained by the fact that the public is very young and does not necessarily have the budget to access aesthetic medical treatments.
In addition to external communication, digitalisation also offers numerous opportunities to improve the internal management of a medical practice. Customer Relationship Management (CRM) systems have become essential tools for tracking patient information, scheduling appointments and ensuring effective patient follow-up.
A CRM allows seamless integration with Doctolib to synchronise diaries and streamline online appointment booking. Storing and tracking before/after photos directly in patients’ medical records makes it easier to monitor the progress of their treatment accurately. CRM can also include certified financial management, with the ability to create quotes and invoices incorporating VAT, as well as simplified payment management.
Rapid editing of documents such as prescriptions, consents and estimates at the click of a button facilitates the overall management of your practice and your patients. As a doctor, you can control the financial management of your practice and also benefit from complete accounting tracking, including expenses and income, as well as secure data that complies with HDS and RGPD standards, with automatic back-ups.
An activity dashboard provides an overview of your medical practice, and integrated teletransmission facilitates exchanges with healthcare organisations, allowing you to concentrate fully on your patients.
Finally, digitising the waiting room can improve the overall patient experience. Interactive information screens or tablets can entertain and educate patients while they wait, while providing useful information about the aesthetic treatments available and the safety measures in place.
Wait Marketing is a strategy that uses patients’ waiting time to distribute informative content, particularly about the range of treatments on offer, or educational content. It is possible to offer an interactive experience using tools such as tablets or QR codes to enhance the patient experience and engage them constructively.
In conclusion, digitalisation offers you a great way to improve both patient communication and the operational efficiency of your practice. By taking advantage of the digital tools available, you can offer a high-quality patient care pathway while remaining at the forefront of your constantly evolving field.
