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"MEDICAL E-REPUTATION IS A PROFESSION"
With the advent of digital technology, it is natural to turn to Internet to obtain information about a healthcare professional, company or brand in order to assess what is commonly known as their online reputation, or E-reputation.
I often hear doctors say, whether at an agency or at university: “Medical E-reputation is the rate on Google”.
To be precise, it’s one of the vectors of your online reputation, but the scope of E-reputation is much wider. It is based on the perception that patients and the public have of your medical practice as a whole.
We can define E-reputation as the image that Internet reflects of a person, whether physical or moral. E-notoriety is made up of all the online information about an individual or a brand.
It encompasses everything that is said, shared or written about you online, whether on Google my Business, on social networks such as LinkedIn, Instagram, Facebook or Tiktok, on your website, on forums or even in the traditional media.
Managing your online reputation is more important than ever because it is a powerful vector for developing your career. By building a positive E-reputation based on ethical and deontological principles, you can strengthen patient trust, develop your patient base and contribute to a thriving medical practice.
Developing your active file:
Before choosing a new practitioner, more and more patients are consulting online reviews, websites, testimonials and recommendations. A positive E-reputation will boost confidence in the practitioner and inevitably make it easier to book an appointment! A positive E-reputation helps you attract a steady stream of new patients looking for quality care and a practitioner who listens.
Stand out from the crowd:
A positive E-reputation can be a powerful differentiating factor. A well-managed digital identity, through your website and a good search engine optimisation (SEO) strategy, for example, can help you showcase your expertise to the general public.
The website is an excellent tool for sharing information about yourself. By highlighting your background, expertise and patient satisfaction, you can set yourself apart from other specialists in the field.
Collaboration and networking:
E-reputation can play a key role in collaborations with medical device companies, participation in congresses or projects with peers. Colleagues are naturally more inclined to work with professionals who have a positive reputation. This can open up opportunities for collaboration that will benefit your patients and your practice.
Communication is a business partner not to be neglected. Investing in your E-reputation will pay off for your career in the medium and long term. A positive E-reputation is an invaluable asset for building patient confidence, developing your business and facilitating collaboration with industry and peers.
In a world where information is easily accessible online, patients often turn to Internet to search for medical information and opinions on healthcare professionals. A solid E-reputation, based on positive reviews and a professional online presence, can boost patient confidence and encourage them to choose your practice.
1) Monitoring: keep an eye on what’s being said about you
The first step in managing your e-reputation is to actively monitor what is being said about you online. This includes patient reviews, mentions on social networks and press articles. Online monitoring tools can help you stay informed about what is being said about your practice.
2) Transparency and responsiveness
Transparency is essential in managing your E-reputation. Be prepared to respond to patients’ opinions, whether positive or negative, always respecting professional confidentiality. Adopting a listening stance in your responses will show that you are taking patients’ concerns into account and that you are open to communication.
3) Creating positive content
Whether it’s to liven up your social networks or your website, creating positive content online is a poweful way of managing your E-reputation in the medium and long term. Publish articles, videos and high value-added medical information to promote therapeutic patient education. This will reinforce your expertise while highlighting your practice. By providing useful and relevant information, you can develop your influence in your speciality.
E-reputation management is clearly a new deal for healthcare professionals. In our ultraconnected world, it has a direct impact on patient confidence, their choice of healthcare professional and the development of your career.
